Morphosis Densifying and Morphosis Reinforcing lines aims to resolve the hair loss problem, so we tackled the subject in a scientific way, emphasizing the natural active principles extracts:
apples and grapes.For this advertising campaign, we turned to hairdressers and professional beauty saloon, focusing on the natural active principles of Framesi products.
This project included:

• Photo shooting
• Packaging
• Commercial videos

Later we spread paper flyers and videos not only in beauty saloons, but also in professional events like Cosmoprof, Business congresses, on Framesi official website and social networks.