Framesi, as Italian company, wanted to focus on natural active principle used from Mediterranean cosmetics: grapes, lemon, cucumber…
In 2016 Morphosis Sun line, the main natural principle was raspberry, thanks to its anti-age and antioxidant proprieties.

In this case, we created a still life communication where products and active principle are placed into a summer set.

We worked on packaging, illustrations and commercial video to spread in beauty saloons and professional events.