Foodie’s by Tramezzino is a franchising with organic and gourmet products, that opened many stores in Milan and other cities in Northern Italy.
In 2017 we created a story: Art of Food, reinterpreting and associating the products to famous artists artworks like Picasso,
Magritte, Botero, Warhol, Pollock, Lichtenstain, Haring.

The campaign claim was “Art of Food: because we eat with taste, but also with eyes”

Communication illustrations got framed and exposed into stores as an art gallery,

We also decorated some tramways, that carried the artworks around Milan.